Let's talk

Ivan Jovanić — founding product designer for early-stage startups, available freelance and remote

founding designer, 0→1 designer, designing AI tools, shipping my own apps

(01) About

Based in
Belgrade, Serbia 🇷🇸
Time zone
CET 🇪🇺

Senior product designer for early-stage startups — usually the first, and often the only, designer on the team.

Handling the full product lifecycle — from ideation, research, to wireframing, prototyping, and delivering final interfaces. Or sometimes — just vibes.

Currently working at Talarian, designing Autosheet, YAMM and Awesome Table.

Experience
Side projectsStarted for fun. Now used daily by tens of thousands, and profitable.

Shipping profitable apps via Aplauz Studio

(02) Worked with

(03) Selected work

My work

See my old work on Dribbble ↗
Brokerbot AI — Real estate brokerage AI agent2025
Brokerbot AI — Real estate brokerage AI agent
GPT for Work / Autosheet — AI for Excel and Google Sheets2023 - ongoing
GPT for Work / Autosheet — AI for Excel and Google Sheets
Awesome Table — Import data into Google Sheets2020 - 2023
Awesome Table — Import data into Google Sheets
Mintdrop — NFT launchpad2022 - 2023
Mintdrop — NFT launchpad
the Best Restaurants Guide — Digital restaurant guide for gourmands2022 - 2023
the Best Restaurants Guide — Digital restaurant guide for gourmands
Yugabyte DB — Distributed SQL database2017 - 2020
Yugabyte DB — Distributed SQL database

(04) References

References

Ivan has been our only designer right from the early days when Yugabyte was a stealth mode startup with barely any online presence, to today where we have numerous online properties and products. He has been the owner of all the aspects related to design, right from branding to the user experience in the product. It has been a pleasure working with Ivan. He is very dependable, can pull it through in tight situations and is a clear communicator, which made him very effective (more so given he was working remotely). Overall, it has been a real pleasure working with Ivan.
Karthik RanganathanCTO founder at Yugabyte DB
I had the opportunity to work with Ivan on several projects, and I was happy with our collaboration, particularly on web and print design. Ivan was very creative and timely, and he showed a lot of pride in his work. I would recommend considering him for any design project.
Cameron PeronArtificial Intelligence at Amazon Web Services
Ivan has been doing a range of design work for Dome9 Security over the past few years and we consider him one of the team. He is highly responsive, needs very little direction and does wonderful work. Ivan has created pieces for us that include datasheets, brochures, white papers, booth graphics, invitations, newsletters, banners, digital advertisement, and the list goes on and on. Ivan is very good at what he does and I highly recommend him.
Thelen BlumSenior Product Marketing Manager at Dome9 Security
A stress-resistant person, responsible, and a superb team player. Ivan is the definition of a multi-skilled design Swiss knife, and his deep understanding of design processes made him an integral part of the team, far exceeding his role. On the other hand, he is an extremely cheerful person with a unique sense of humor. Any team would be very lucky to have him at their helm.
Allen DemanueleLead UX & UI Designer at GFI Software
Ivan is a tech-savvy designer who delivers innovative designs across a multitude of formats including web, print, trade show and apparel. He was instrumental in helping launch Yugabyte's website and initial brand design...best of all, super responsive, intuitive and with fast turnarounds!
Jimmy GuerreroVP Marketing and Community at Yugabyte DB
Ivan is a really great person to work with. I truly enjoyed working with Ivan on several web and campaign projects during my time at GFI. Very dedicated, open to constructive criticism, able to work on design for many different applications and mediums, and is also great with deadlines. Thank you for being such an awesome part.
Jesmond DarmaninHead of Product Marketing at GFI Software
Ivan has proven himself as a valuable team member on many occasions and helped our department reach its goals regarding all deadlines. He has shown initiative in learning new skills and expanding his talents and even introduced some new design tools to our department. While he was able to follow the instructions he was also able to think with his own head and improve the design works. He is a very flexible person, creative and very confident about his work, but also accepts criticism gracefully.
Vitomir GojakLead Designer at Jefferson Institute
Ivan was responsible for the design and implementation of content on our sites for one of our content marketing projects. There are some people who just give you a 'good feeling' when you are working with or interviewing them. When I was interviewing Ivan, I had that feeling and was so happy that he decided to work with us. Even though he was only here for a short time, I could already see that his effect was going to be very positive with the way he was suggesting ideas and providing input. I would highly recommend him for any position that he would now choose to pursue.
Todd KelleherProduct Manager at First Beat Media

(05) FAQ

Questions

Can Ivan be the founding designer for my startup?

Yes. Ivan has spent most of his career as the first, and often the only, designer at early-stage startups — including Yugabyte, from stealth mode to launch, and Mintdrop, which was acquired by OpenSea. He owns product design end to end: research, flows, wireframes, prototypes, final UI and the brand around it.

Does Ivan take on freelance product design projects?

Yes. Ivan works remotely with startups worldwide on freelance and contract engagements, from shaping an MVP to redesigning an existing product. Email ivan@jovanic.xyz with a short description of the product and what you need.

What does a founding designer do?

A founding designer is the first designer on a startup team. They turn the founders' idea into a product people can use: defining flows, prototyping and testing ideas quickly, designing the final interfaces, and often setting up the brand and design system — usually working directly with founders and engineers rather than through a design team.

What kind of products has Ivan designed?

AI tools for spreadsheets (GPT for Work and Autosheet), data and email tools for Google Workspace (Awesome Table and YAMM), a real estate AI agent (Brokerbot AI), an NFT launchpad (Mintdrop), a fine-dining guide app (The Best Restaurants Guide) and a distributed SQL database (Yugabyte DB). He also ships his own consumer apps, MenHair and HairFairy, through Aplauz Studio.

Does Ivan use AI to design and build products?

Yes. Ivan uses AI coding tools such as Claude Code and Codex in his day-to-day work. Besides designing, he builds and ships fully working products himself, from a coded prototype to a deployed app. His own apps, MenHair and HairFairy, and this website were built this way.

Where is Ivan based, and which time zone does he work in?

Ivan is based in Belgrade, Serbia, and works on Central European Time (CET). He has worked remotely for about ten years with teams in the US and Europe, including Sunnyvale, Menlo Park, Paris and Malta.

How do I start working with Ivan?

Send an email to ivan@jovanic.xyz with a few lines about your product, its stage and the help you're looking for.

(06) Contact

Let's get in touch

Send me an email ivan@jovanic.xyz